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The North America power banks
market is expected to show notable growth in the coming few years.
The growing number of blackouts and power outages in this region is
driving the market for high capacity power backup solutions.
According to the data for the period from 1984 to 2006 acquired from
the North American Electric Reliability Council (NERC), the frequency
of major blackouts in the U.S. has not reduced over time. Statistics
show that there is a significant growth in blackout frequency at peak
hours of the day, particularly during late summer and mid-winter
months.
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This growing number of power
outages in the North America region has in turn shaped the investment
and policy decisions in the electricity industry. However, although
the growing number of power outages is one of the primary factors
driving the North America power banks market, there are several other
factors that are expected to impact the growth of this market.
According to Transparency Market
Research, the North America power banks market will expand at a CAGR
of 18.6% during the forecast period from 2015 to 2022.
Application-wise, the North America power banks market is classified
into consumer electronics and industrial/B2B. The industrial/B2B
segment dominated the North America power banks market in 2014 and
held a share of 64.3%. This segment is projected to continue its
dominance in the coming few years. During the forecast period,
industrial applications, including resource extraction, healthcare,
and foreign aid will record higher growth rates.
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Industrial/B2B was the largest
end-use segment, accounting for 64.3% of the overall revenue of the
power banks market in North America in 2014. The segment is expected
to remain the dominant application segment in terms of revenue
throughout the forecast period, witnessing strong growth especially
in the first half of the forecast period. Over the forecast period
from 2015 to 2022, industrial applications including healthcare,
resource extraction, and foreign aid is expected to record higher
growth rates, each expected to expand at a CAGR of approximately
19.3% over the forecast period. Power banks with capacities ranging
from 20,000 mAh to 80,000 mAh accounted for the majority of the
market revenue in 2014, and are expected to exhibit comparatively
robust growth over the forecast period owing to collective demand
from industrial and consumer spaces. In terms of product type, the
power banks market in North America was dominated by the portable
power banks segment in 2014. However, over the forecast period, their
solar equivalents are expected to witness the highest growth,
acquiring 42.1% of market revenue by 2022. The high-capacity power
banks segment in North America is nascent. Major industry
participants include Gridless Power Corporation, Goal Zero
Corporation, Anker, Limefuel, LLC, Sony Corporation, and IEC
Technology, LLC.
