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The global social media market reported USD 11.78 billion revenue in
2011 and this is expected to increase to USD 17 billion in 2012. In
this market, the major contribution of 60% by the social networking
advertising market generated revenue of USD 5.52 billion in 2011
which is expected to generate revenue of almost USD 9 billion in year
2012. Social media advertising market is expected to grow 52% to 58%
year over year.
Increasing popularity of social media sites is one of the major
drivers for this market. Also emerging countries like India and China
also drive this market due to large potential internet users in
future. Increasing sale of smart phones is a key driver for this
market. The major challenge for this market is the increasing abuse
of social media and security concerns related to social networking.
ROI for the marketer is another restraint.
On the basis of different advertising types, the social networkingadvertising market is divided into different segments - banner ads,
newsletter subscription ads, corporate profile with fans and logos,
corporate profile without fan and logos, get widgets, give widgets,
sponsored content and so on. This report also includes the
geographical segmentation of the social networking market into four
regions U.S, Europe, Asia-Pacific and Rest of the World.
Facebook is the leading company having active users - an average nine
million active users per week followed by Twitter and Qzone as per
current data available. This report also includes the company profile
of major players in social networking advertising - Facebook,
Twitter, Qzone, LinkedIn, Google plus and many others.
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