Wednesday, 6 January 2016

BYOD Security Market Witnessing a Paradigm Shift from MDM approach to the app-centric MAM approach.

BYOD Security Market
Transparency Market Research (TMR) presents a market study, titled “BYOD Security Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2023”. The market study delves into the progression of the global BYOD security market in the 2015-2023 period.
The research report presents a detailed analysis of market drivers, restraints, and trends that will influence the growth of this market in the coming years.

In large corporations across the world, bring your own device (BYOD) is becoming the standard norm and allows employees the freedom to carry their own devices to other locations for work purposes. The usability of BYOD lies in its ability to enable access to organizational data in real-time, which makes a significant difference on business decision making. Thus, deployment of effective BYOD security solutions is needed to prevent unauthorized access to organizational data and information forgery of any type.

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In current times, smartphones and other mobile devices have become must-have devices, which allows employees to carry out work-related duties such as receiving and sending emails on the go. This helps in ensuring employee productivity regardless of their location. These practices, however, have a darker side of threatening the IT security of a company and placing its critical business system at risk. Hence, effective BYOD security solutions are needed to address these security threats.

With respect to security threat to organizational information, not only malware but also the most innocuous seeming programs that employees access over secure enterprise networks pose a threat of information flow. These applications can transmit information to advertisers, read SMS messages, access contact lists, and even place packages on the phone. For such needs, mobile application management (MAM) solutions offer a higher degree of security over mobile device management (MDM). For such reasons, the BYOD security market is witnessing a paradigm shift towards adopting an app-centric MAM approach in place of the currently used MDM approach.

Nevertheless, some of the newer BYOD security solutions such as XenMobile by Citrix Systems Inc. feature a combination of MAM, MDM, and enterprise-grade productivity apps to serve an all-in-one purpose.

High initial investments required for the deployment of these solutions are unaffordable for startups, which is significantly restraining the growth of this market. In addition, inadequate knowledge and technical complexities involved in resolving conflicts pertaining to the theft of BYOD devices are restraining the adoption of BYOD security solutions by enterprises.

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