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Billboard and outdoor advertising market is segmented on the basis of
its types, applications and geography. Based on its type, the market
is segmented into painted billboards, digital; billboards, mobile
billboards, multi-purpose billboards and other types of billboards.
In painted billboards, the image is projected on the series of paper
panels. Digital billboards are created from computer programs and
software. They are designed to display moving text, different
displays from the same company. The continuously running text ensures
wide exposure and maximum impact to target audiences. Mobile
billboards can be placed wherever there is heavy foot traffic due to
an event such as railway stations, airports, sport arenas and
convention centers among others. Multi-purpose billboards can
integrate its advertising purpose with its public lighting and
telecommunications antenna support. Other types of billboards include
the billboard bicycle attached to the back of a mobile billboard or
bicycle or a special advertising trailer to lift huge banners.
Mechanical billboards and 3-D billboards are also included in the
category with some extra nice features. Based on its applications,
the market is segmented into highways, railway stations, big name
advertising and tobacco advertising. They are also used for
non-commercial purpose which includes the government agencies and
non-profit organizations to communicate with the public.
Geographically, North America is expected to lead the market due to
growing digitization in the existing technologies during the forecast
period. Asia Pacific is expected to have a steady growth in the
market during the forecast period due to rising infrastructure
development and advertisement trends.
The major factors driving the global billboard and outdoor
advertising market include rising urbanization, digital outdoor
advertising and global economic development. In addition, additional
factors such as low-cost advertising medium, improved audience
measurement and commuting trends, are further bolstering the global
market. However, the market growth is limited by various regulatory
norms and standards enforced by governments worldwide. Furthermore,
digital displays are not a suitable choice for most outdoor
billboards advertisings and thus it hinders market growth. In
addition, stringent government restriction on LCD advertising screens
pertaining to limiting light/color intensity to ensure drivers safety
or reduce annoyance for residential homes at night is restricting
market growth.
The major opportunity for the market lies in large area display
technologies which can be an effective substitute for the existing
screen printed electroluminescent (EL) displays. Some of the major
players in the global billboard and outdoor advertising market
include Capitol Outdoor, LLC, Outdoor Advertising Association of
America, Inc., Formetco Incorporated, Daktronics Dr., and Watchfire
Signs., among others.
This report is a complete study of current trends in the market,
industry growth drivers, and restraints. It provides market
projections for the coming years. It includes analysis of recent
developments in technology, Porter’s five force model analysis and
detailed profiles of top industry players. The report also includes a
review of micro and macro factors essential for the existing market
players and new entrants along with detailed value chain analysis.
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