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The Market of Consumer Electronics was valued at US$ 1,074.56 Bn in
2013 and is expected to reach US$ 1,550.34 Bn by 2022, growing at a
CAGR of 4.0% from 2014 to 2022. Asia Pacific was the largest revenue
contributor in 2013, accounting for 31.50% of the global consumer
electronics market revenue.
Increasing disposable income, decreasing prices of consumer
electronic devices in the price sensitive regions and introduction of
technological advanced devices are the primary factors driving growth
of the consumer electronics market globally. The consumer electronics
market lately has witnessed increase in demand for wireless speakers
and wireless headsets, mainly fueled by growing popularity of
on-demand infotainment services and increasing consumer preference
for mobility. Asia Pacific is analyzed to be the fastest growing
market for consumer electronics during the forecast period. The
growth in this region is mainly driven by India, South Korea and
China. Low-cost domestic products are further cementing the demand of
consumer electronics products in emerging regions.
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The global consumer electronics market is expected to witness high
demand during the forecast period mainly driven by decreasing prices
of smartphones, growth in online retailing industry. Major players
are aiming at increasing its regional reach by strengthening its
distribution network. The major focus is on multi-channel retailing.
The consumer electronics industry in Asia Pacific, Middle East and
Africa, and Latin America are anticipated to continue witnessing
usage of low cost handheld devices. With this, leading payers are
expected to introduce their products with different pricing strategy
in these regions. Consumers are rapidly adopting mobile technologies
to interact with other devices thereby propelling the adoption of new
consumer electronics devices.
Major players in the Consumer Electronics Market include Samsung
Electronics Co. Ltd, Sony Corporation, LG Corporation, Apple, Inc,
Canon, Inc, Nikon Corporation, Koninklijke Philips N.V., Panasonic
Corporation, Dell, Inc, and Hewlett-Packard Company. Continuous focus
on research and development, short turnaround product upgrade cycles,
focus on emerging economies, expansion through mergers, multichannel
retailing, innovations and horizontal integration are few of the
strategies adopted by leading players in the consumer electronics
market.
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