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Attracted by the tremendously growing market opportunities in Africa,
leading printer manufacturers have ventured into this region to
capitalize on growing opportunities at a time when global market
prospects for printers have turned extremely volatile.
Market Information of Printer in Africa is Obtained @
High demand for multifunction printers or MFP across small and medium
sized enterprises and the corporate and government segments is the
key factor driving the market for printers in Africa. Additionally,
document and MPS services offered by vendors are also crucial across
various end-use industries, which have significantly contributed to
the growth of the printer market in this region.
Printers are used across enterprise and corporate printing and
consumer printing solutions. In the past, the printers market in
Africa has experienced a surge in demand for color prints. The shift
from black and white printing to color printing has aided the growth
of inkjet and laser printers and in turn, has been boosting the
growth of the overall printers market. Inkjet printers market has
been experiencing new technology trends such as high-speed
continuous-feed inkjet and ultra-high volume inkjet printers and this
trend is also influencing printers market in Africa.
These technological developments are expected to bring down the
average cost per color impression significantly and thus have been
spurring demand in recent years. Dot-matrix has been experiencing
growth in applications where low-cost of printing is more significant
than the quality of print. Corporate and enterprise, education
sector, public sector, printing industry/media and consumer sector
including small office and home office users, among others are the
major end-users of printers.
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Majority of printer vendors including Hewlett-Packard Co., Epson, and
Brother, among others have manufacturing locations in regions outside
Africa such as China, Japan and Taiwan while they significantly
depend on their distributor and reseller networks in the African
region. This leads to increased foreign currency transaction and
risk. Thus it becomes imperative to have highly efficient and
structured distribution partners to operate the printers business in
Africa.
The low cost of laser printers has played a significant role in
triggering the printers market in Africa. The upheaval triggered by
technological advances, which radically reduced the average cost per
color impression, has further spurred the demand for printers in the
region. Demand for printers is appreciably high across end-use
segments such as the education sector, corporate enterprises, the
public sector, the consumer sector, and the printing industry and
media. These factors will play a crucial role in ensuring sustainable
growth of the printers market in Africa.
South Africa was the largest market for printers in 2012, accounting
for 20.8% of the overall market. Factors such as increasing demand
for managed print services coupled with large format printers and MFP
have contributed to the high demand for printers in this country. In
the last decade, Botswana has witnessed rapid expansion of industries
such as banking and finance and telecom. This has significantly
boosted the demand for printers. Increasing deployment of MFPs and
laser color printers across these industrial verticals in Botswana
will result in high demand from the printer market.
Some of the leading vendors in the Africa printers market are
Hewlett-Packard Development Co. LP, Canon, Inc., Brother Industries,
Ltd., Seiko Epson Corp, and Samsung Electronics Co. Ltd.
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