A handful of companies, together account for a large share in the
global non-invasive fat reduction market, thereby making it
consolidated. A noticeable trend in the market is players
increasingly upping their marketing allocations in order to build
solid brand awareness and subsequently attract more customers. Yet
another noteworthy trend in the market is the considerable
contribution of emerging players towards market growth.
Some of the prominent participants in the global non-invasive fat
reduction market are Fosun Pharmaceutical Co., Ltd., Cutera, Inc.,
Cynosure, Inc., ZELTIQ Aesthetics, Inc., and Syneron Medical Ltd. Of
them, ZELTIQ Aesthetics, Syneron Medical Ltd., Fosun Pharmaceutical
Co., Ltd, and Cynosure, Inc. have massive geographical outreach on
account of multiple non-invasive fat reduction devices.
Rising at a robust 15.9% CAGR from 2017 to 2025, the global
non-invasive fat reduction market, valued at US$693.2 mn in 2016 will
likely attain a value of US$2.50 bn by 2025, finds a report by
Transparency Market Research.
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The different types of non-invasive fat reduction technologies in the
market are ultrasound, cryolipolysis, radiofrequencies, low level
lasers, etc. The cryolipolysis devices, at present lead the market
with maximum share owing to their wide array of uses. As a result,
doctors, aesthetic surgeons, dermatologists, patients, etc. prefer
them over other devices.
Geographically, the key segments of the global non-invasive fat
reduction market are North America, Latin America, Europe, Asia
Pacific, and the Middle East and Africa. North America, among them,
with a large proportion of obese population, currently holds a
dominant share in the market vis-à-vis revenue. Presence of numerous
new and established manufacturers in the region, who are coming up
with advanced products quite frequently, along with the high spending
capacity of people, is serving to drive the market. By registering a
CAGR of 15.4%, the North America market is expected to hold on to its
dominant share in the upcoming years as well.
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Catalyzing growth in the global non-invasive fat reduction market is
the alarming rise in obesity worldwide due to consumption of
calorie-laden fast foods and beverages and a sedentary lifestyle. In
order to get rid of the excess body fat, which besides distorting the
appearance is also harmful for health, people are increasingly opting
for fat reduction and body contouring both through non-invasive and
surgical procedures.
“In addition, increase in prevalence of diseases associated with
obesity such as diabetes, growing preference of customers for
aesthetic procedures, and their willingness to spend more on them has
boosted the market growth of the global non-invasive fat reduction
market,” explains the lead analyst of the TMR report.
Constant thrust on product innovation on account of demand for
technologically superior products that are hassle-free to use and
yield faster results, is also having a positive impact on the
non-invasive fat reduction market globally. For example,
cryolipolysis treatment by coolsculpting device is completed in 30 to
60 minutes, eliminating about 25 to 30% fat circumference.
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Currently non-invasive fat reduction devices are expensive and
account for a small part of the medical aesthetic market. Eventually,
their demand will rise significantly due to the growth of the obese
population, aging population, expendable income, product innovation,
and cultural acceptance of aesthetic procedures.
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