Smartphones Usage Increases the Adoption of Healthcare Mobility

The competitive landscape in the healthcare mobility solutions market is highly fragmented due a large number of players. Transparency Market Research has identified McKesson Corporation, Cerner Corporation, and Philips Healthcare as the key players in this market as of 2014. “These players have a strong presence across Europe and North America,” reports the author of this research report.

To increase their geographical reach leading companies are also trying to expand their focus on inorganic expansion. For instance, Cerner Corporation joined hands with Truman Medical Centers (TMC) to collectively work with healthcare information technology to offer better care to patients and improved solutions to the medical fraternity.

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Penetration of Smartphones Encourages Adoption of Healthcare Mobility Solutions

The incorporation of multiple application platforms in new-age smartphones has made tech savvy users opt for medical attention through their personal digital assistants. The gap between the need of the patients and the medical help is being blurred by mobile applications that have improved response time, clinician decision making, and overall patient care.

The strong year-on-year increase in the penetration of smartphones and the accessibility to the Internet has thereby increased the deployment of healthcare mobility solutions. Furthermore, the growing acceptance of healthcare mobile solutions such as enterprise mobility platforms, mobile applications, and mobile devices is adding value to the efficiency and effectiveness of healthcare in remote areas.

Wireless Technologies Promote Usage of Healthcare Solutions

The healthcare mobility solutions market is also being fueled by the successful rollout of wireless technologies such as 3G, LTE-A, and LTE. The wide network of these advanced technologies that deliver high-speed, seamless connectivity, and effortless communication has allowed vendors in this market to offer groundbreaking healthcare solutions. The prompt two-way response between the medical professional and patient to save lives has only been possible due to the efficient rollout of LTE and LTE-A. This market will also be driven by the declining nursing staff and the shortage of centers to treat the ever-growing pool of patients.

However, developing regions of Latin America and Asia Pacific are expected to be attractive markets for these solutions. The unmet medical needs of patients across China, Brazil, South Africa, and India will not only offer a huge potential for growth to the companies operating in this market but also revolutionize the state of medical care in these regions. The soaring patient pool, increasing number of geriatrics, and the abnormal doctor-to-patient ratio are all expected to drive the demand for IT-enabled healthcare solutions in these regions.

Risk of Data Hacking and Identity Theft Prevents Market to Reach Full Potential

The issues faced in complete acceptance of healthcare mobility solutions are a threat to private information and security breaches. The potential risk of data hacking, identity theft, unauthorized access, and tampering with patient data is making both the medical fraternity as well as the patients skeptical about relying on these solutions.

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Asia Pacific to Rise at Fastest CAGR

 According to the research report, the global healthcare mobility solutions market was valued at US$20.13 bn in 2014 and is expected to reach US$148.66 bn by the end of 2023. During the forecast period of 2015 and 2023, the overall market will progress at a pace of 25.5% CAGR. The leading segment in the overall market will be mHealth application segment as analysts predict it will expand at a whopping CAGR of 25.6% during the forecast period. Geographically, Asia Pacific is expected to be the fastest growing segment due to a huge population base. This regional segment will grow at an impressive CAGR of 28.3%.

Increasing Internet Penetration Creates Promising Opportunities for Healthcare Mobility Solutions

Mobility in healthcare is defined as the ability to provide medical and healthcare services such as remote monitoring, virtual diagnosis, and telemedicine to patients staying in a remote locations with the help of mobile communication technology. The increasing penetration of mobiles, smartphones, laptops, and tablets across the world has stimulated the trend of mHealth, fueling the demand for healthcare mobility solutions in the global arena.

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The healthcare industry is one of the early adopters of the concept of enterprise mobility. With the rising integration of mobile devices in workplaces, and rising adoption of effective mobile applications connecting end-users of healthcare services, including patients, care providers and payers, the healthcare industry is increasingly improving on many fronts.

Healthcare mobility solutions are playing an important role in addressing issues such as rising cost of services, rising error-rates, rapidly changing regulatory environment, declining profitability, and the increasing demand for quality healthcare. Mobility in the healthcare industry, which started-off with basic services such as getting doctor appointments, call centers, alerts, etc., over the phone, has widened its scope and now covers numerous healthcare procedures.

Rising User-base of Mobile Devices and Strengthening Network of Internet Propels Market Growth

The early doubts regarding the utility and success of mobility in the healthcare industry have swiftly transformed into strong trust about the many benefits of mobility in making the healthcare industry even more sophisticated. The significance of mobile devices and mobility apps in today’s healthcare industry is also rising at a rapid pace. According to a research conducted by the U.S.-based IT solutions and health care services provider company Alego Health, nearly 62% doctors and 72% nurses in the U.S. were using smartphones and tablets in care setting in 2012. Also, nearly 247 million people in the U.S. downloaded mobile healthcare apps for their personal use in the same year. More than 40,000 mobile healthcare apps were available in the market in 2012 and the numbers have swiftly increased ever since.

Such rising adoption of mobility devices in the field of healthcare, the unprecedented pace of advancements in the field of connectivity solutions, improved network of high-speed internet across distant corners of the globe, and an increased focus on patient-centric mobility solutions are some of the key factors propelling the use of mobility solutions in the healthcare industry. These factors are also collectively encouraging developers to design and provide more advanced mobility healthcare applications, leading to the positive development of the market.

Rising Penetration of Mobility Solutions in Healthcare Positively influencing Major Stakeholders

The rising adoption of mobility solutions in the healthcare industry has positively impacted the major stakeholders of the healthcare industry: patients, care providers, and payers. Mobility solutions help payers, which include insurance companies or employers providing healthcare reimbursement benefits to employees, as well as care providers, which include hospitals, doctors, clinics, and diagnostic laboratories, by efficient management of patient data. Data such as patient’s medical history and other management related information help not only in making patient care more effective but also in resolving reimbursement related issues with aplomb.

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To the patients, mobility solutions help in many ways, such as proper maintenance of self record of data such as their own medications, health conditions; reminders and appointment scheduling applications help patients in remembering to attend appointments; mobile telemedicine facilities help in carrying out consultation between patients and care providers using voice, data, text, imaging, or video facilities of a mobile device. With these and many more benefits for all the entities closely connected with the healthcare field, mobility solutions have become an important medium for both patients and healthcare service providers.

In spite of the rising adoption of mobility in healthcare, a lot is yet to happen. The pervasiveness of mobile computing will lead to innovation in delivery models, development of new business models, and innovation in patient care. With a vast area of opportunities still waiting to be seized, healthcare mobility solutions providers can be rest assured of significant growth in the future.