Digital Health enables Access to Real-Time Healthcare Data using IT Tools and Products

Digital health refers to a system or solution that delivers effective health care solutions using IT tools and products. It is possible to provide better and more efficient care compared to traditional healthcare via patient online services and digital diagnostic techniques. The rise of digital health has been facilitated by modern disruptive technologies that have made it possible to combine health technology, digital media, and mobile devices to aid in better treatment. Digital health aids caregivers, patients, and healthcare professionals, by giving them access to relevant data required for better decision-making. It is gaining traction fast, as it is cost-effective, time saving, and accurate. Some of the main factors that led to the growth of its market are expensive advanced treatments, burgeoning elderly population, and shrinking healthcare budgets of governments. Confronted with such challenges, healthcare providers turned to new age technologies for quick and efficient solution.

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A huge number of smart-phone toting patients these days are increasingly using some form a wearable health tech that monitors glucose, diabetes, and blood pressure. The data gathered and processed by such devices is a veritable treasure trove for healthcare professionals who can utilize it to quickly diagnose a medical situation. There are, however, a couple of factors hobbling market growth. They include high capital expenditure, maintenance expenditure, privacy and security issues, and inadequate healthcare infrastructure in developing countries.

The report segments the digital health market on the basis of geography into Latin America, comprised of Brazil, Chile, Mexico, Peru, and others; Asia Pacific, comprised of Japan, China, India, ASEAN, New Zealand, and Australia; North America, comprised of Canada and U.S.; Eastern Europe, comprised of Russia and Poland; Western Europe, comprised of France, Germany, U.K., Spain, Italy, Belgium, Nordic countries, Luxembourg, and the Netherlands; and Middle East and Africa, comprised of Southern Africa, North Africa, and GCC.

Currently, North America is the leading market for global digital health on account of developed healthcare infrastructure, rising incidence of chronic diseases, and large healthcare budget. It is predicted to maintain its dominant position in the forecast period from 2016 to 2023. Europe too is proving to be an attractive market for digital health due to the prevalence of chronic ailments, increasing geriatric population, and technological advancements. The Asia Pacific market, however, is slated to witness maximum growth because of high investment in healthcare and IT. Some of the key players discussed in the report are AT&T Inc., General Electric Company, Cisco Systems Inc., and McKesson Corporation.