Brain health supplement is utilized to reinforce brain functions by
improving memory, concentration, mood, imagination, and inspiration
in average healthy individuals. The global brain health supplements
market is anticipated to be driven by increase in geriatric
population and high demand for treatment for neurological disease
related problems.
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Brain health supplements are characteristic mixtures of herbal
extracts or natural concentrates, which positively affect brain
capacities, for example, these sharpen memory and focus. Moreover,
brain supplements have proven to be beneficial for depression, sound
sleep, anti-aging, and nervousness. In terms of application, memory
enhancement is a major segment in terms of revenue due to increase in
interest to improve memory, surge in promotional activities, and rise
in demand for memory enhancers. Consideration and center fragment is
relied upon to develop at a critical development rate amid the
estimate time frame, because of increment in mindfulness among the
understudies and guardians about cerebrum wellbeing supplements,
surge in number of self-coordinated understudies, and simple item
attainable quality through online deals channels.
The global brain health supplements market can be segmented based on
product, application, and dosage form of supplement, distribution
channel, age category, and region. In terms of product type, the
global market can be classified into herbal extracts, vitamins &
minerals, and natural molecules. The herbal extracts segment includes
ginseng, curcumin, Lion's mane, ginkgo biloba, Bacopa monnieri, and
others. The vitamins & minerals segment includes vitamins C &
E, vitamin B complex, and others. The natural molecule segment
includes Acetyl-L-carnitine, Citicoline, Huperzine-A, Alpha GPC,
Docosahexaenoic Acid (DHA), and others. The natural molecules segment
accounted for the major share of the global market in terms of
revenue due to cost-effectiveness. However, the herbal extracts
segment is projected to grow at a rapid pace during the forecast
period, attributed to rise in awareness about herbal supplements in
the developed countries such as the U.K. and the U.S.
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In terms of application, the global brain health supplements market
can be categorized into memory enhancement, mood & depression,
attention & focus, life span & anti-aging, sleep &
recovery, and anxiety. The memory enhancement segment accounted for
the largest market share in 2016 and is expected to dominate the
market during the forecast period. The attention & focus segment
is projected to grow at a rapid pace from 2018 to 2026, owing to
awareness among students and parents, rise in number of
self-motivated children, and ease of product availability through
online sales channels. Based on dosage form, the global market can be
divided into tablets, capsules, and others. In terms of age category,
the global brain health supplements market can be classified into
children, adults, and elderly people. Based on distribution channel,
the global market can be categorized into drug stores, retail stores,
e-commerce, and others.
Geographically, the global brain health supplements market can be
segmented into five major regions: North America, Latin America,
Europe, Asia Pacific, and Middle East & Africa. North America
accounted for the largest share of the global market due to awareness
about the use of brain health supplements. The brain health
supplements market has witnessed moderate growth in Asia Pacific.
However, the market in the region is expected to grow at a rapid pace
during the forecast period owing to rise in awareness about
applications of brain health supplements, easy access to the products
due to development of the e-commerce industry, and increase in number
of major players in the developing countries such as China and
India.
Major players operating in the global brain health supplements market
include Accelerated Intelligence Inc., LLC, HVMN, Inc., Aurobindo
Pharma Limited, Onnit Labs, LLC, Cerebral Success, KeyView Labs,
Inc., Quincy Bioscience, AlternaScript, Liquid Health, Inc., Natural
Factors Nutritional Products Ltd., and Purelife Bioscience Co., Ltd.
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