The global medical nonwoven disposable market is fragmented in
nature. The top three players in the market, namely Kimberly-Clark
Corporation, Paul Hartmann AG, and Svenska Cellulosa, together held
just 39.3% share in it in 2015. In order to stay ahead of competition
in such a fragmented market, keen companies are resorting to
diversification of their product portfolio and tapping into high
growth regions through strategic mergers and acquisitions.
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A report by Transparency Market Research studies the global market
for medical nonwoven disposable and estimates that it would rise at a
lackluster 4.0% CAGR during the period from 2016 to 2024. It projects
the market, which was valued at US$12.9 bn in 2015, to attain a value
of US$18.4 bn by the end of 2024.
Some of the key products available in the market are wound dressings,
surgical products, and incontinence products. Of them, surgical
products lead the market with maximum share. In surgical products
again, the segment of drapes are most widely used. Surgical caps,
gowns, and masks are also predicted to see swift uptake in the years
ahead. Overall, the surgical segment is expected to account for a
share of 52.0% by 2024-end.
Geographically, Latin America, North America, Europe, Asia Pacific,
and the Middle East and Africa are the key regions studied in the
report. North America currently holds a leading position in the
market on the back of favorable reimbursement policies that encourage
more people to opt for quality healthcare. Other than that a superior
healthcare infrastructure coupled with continued innovations by savvy
players domiciled in the region is also serving to stoke the market
in the region.
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Rising Geriatric Population Driving Demand
Mainly serving to catalyze growth in the global market for medical
nonwoven disposable are the growing pool of elderly who are highly
susceptible to various infections and illnesses. The market is also
expected to benefit from the rising occurrence of epidemics such as
H1N1 virus, Ebola, Chikungunya, and SARS. These epidemics are at the
forefront of driving demand for medical nonwoven disposables, which
prevent the infection from spreading by offering a protective
covering for doctors and nurses trying to treat patients.
Another major growth driver in the global market for non-woven
disposables is soaring demand for superior technology in
manufacturing better quality products. For example, patients and
doctors are increasingly going for products with anti-microbial
properties and high absorbency in order to drastically reduce the
chances of cross-contamination.
Government Initiatives to Prevent Infections Spurs Growth in
Market
Apart from that, growing number of government initiatives and schemes
that are meant to thwart various types of infections and
simultaneously improve the manufacturing capabilities, is also
providing a tailwind to the global market for non-woven disposables.
“The market is being stoked by the rise in awareness on nosocomial
infections too,” explains the lead analyst of the TMR report.
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