Non-surgical rejuvenation treatment is mostly done to restore the
facial structure and rigidness to enhance the beauty. Depth of
treatment and invasiveness vary according to the procedure type and
requirement. The procedure targeting of specific depths of facial
structures for local treatment of wrinkles, skin laxity,
hyperpigmentation and scars by these procedures. Non-surgical facial
rejuvenation treatment includes chemical peels, neuromodulators (such
as Botox), and dermal fillers, laser resurfacing, radiofrequency and
ultrasound. A non-surgical rejuvenation procedure has the flexibility
of time when compared to a facelift surgery that requires couple of
weeks for recovery after the procedure and hence less preferred by
today’s generation. For example, BOTOX cosmetic injections and
dermal fillers incur very less time for administration, and provide
faster results.
Non-surgical rejuvenation market can be segmented as topical
products, botulinum, dermal fillers, chemical peels, microabrasion
equipment and procedures based on the equipment such as laser therapy
and Ultherapy. However, products comprising botulinum are the most
preferred by patients and doctors as these products have prolonged
effect of the treatment. Botox injections (Botulinum) are preferred
mainly because they not only make face look smoother and refreshed
but also are known to help relieve migraine headaches, excessive
sweating, and reduce muscle spasms in the neck and eyes.
Dermal fillers with hyaluronic acid content are used as the second
line of treatment. Dermal Fillers are injected into the skin to
temporarily fill up the loose collagen allowing younger looking lips,
buffs up the facial folds and wrinkles to make face look scar and
fold free and these are also preferred to fill up the facial scars
received from injury or severe acne. Chemical peels for rejuvenation
treatment are the third most preferred treatment. A chemical peel
consists of a chemical solution that causes dead skin to peel away
along with the chemical peel while removal. The regenerated skin is
usually smoother and less wrinkled than the old skin smoothen the
texture of the facial skin.
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Geographically, the non-surgical rejuvenation market is segmented
into the six major regions: North America, Europe, Asia-Pacific,
Latin America, the Middle East and Rest of the World (RoW).
Drivers playing a major role in the growth of the non-surgical
rejuvenation market are early aging, easy access to treatment and
beauty products in the local markets. Ever increasing awareness about
the innovations and developed procedures and urge to enhance their
beauty quickly and painlessly is expected to drive the market.
Patients prefer noninvasive procedures since these incur less
procedure time and provide faster recovery as well. However,
regulatory overhaul in the form of standardized procedure and
products is expected to be seen in the upcoming years is the major
constraint.
Lack of proper standardized regulations, documentation and unapproved
product efficacy is hampering the growth. Rapid rise in local players
which offer various discounts on similar products compared to
products offered by established companies in developed and developing
regions is leading to unhealthy competition and hampering the safety
standards as well. Assessing the trends, North America leads the
non-surgical rejuvenation market with the largest share, followed by
Europe. Key players operating in this market include Anika
Therapeutics, Inc., Merz GmbH & Co. KGaA, Revance Therapeutics,
Inc., Biopolymer GmbH & Co. KG, Limenis, Mentor Worldwide LLC,
Fibrocell, Inc., Contura International A/S, Cynosure, Inc., and Gal
derma S/A. Most of these companies are involved in vigorous R&D
to develop more innovative and affordable yet effective treatment
methods.
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